contact, Minke Themans
Mathenesserlaan 179 - 2
NL - 3014 HA Rotterdam
The Netherlands

T +31 10 425 98 10
M +31 6 24 64 69 84


For Hire

, 2008,
together with:
Floor Houben [initial concept]

Posters, flyers, newspaper
[Te Huur] content `For Hire’ is an image campaign to promote the centre for art (where general public can lend art for a period of time just like from a library). The campaign is generated for four centers: Gouda, Gorinchem, Schiedam and Vlaardingen. These four institutes previously cooperated within the art project ‘Makes One\'s Mouth Water’ (2007, a concept by Esther Didden). Whereas ‘Makes One\'s Mouth Water’ was directed at the cultural elite, this campaign is intended for a broad public; the centre for art is there for everyone! 
 During the opening, on Saturday 1 November 2008, the campaign FOR HIRE officially started simultaneously at the four participating art centers. design For the campaign items real estate brokers use to communicate on the housing market, posters, newspapers and broker boards are used. Also the ‘real estate language’ is used in these elements.