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Group portraits of young architects 2002
logo series, two posters, invitations, flyer, press booklet, panels for the final exhibition, floor map, website and catalogue
content In this era of 'experience economy' and the leisure industry, cities face increasing pressure to distinguish themselves. City branding, the planned image or brand of a city, now forms a challenge for architects and urban planners. How do you position a city in a culture dominated by globalization? Group Portraits of Young Architects 2002 brought together four groups of architects, which each developed a project for two cities in the Netherlands based on city branding. This is a project of the Netherlands Architecture fund and the Netherlands Foundation for Visual Arts, Design and Architecture. design For each group a logo is designed, inspired by neon light advertisements. The traditional 'landmarks' used on the covers of 'Falk maps' are converted to line drawings and used as te logos for the different cities. These two basic elements are used in different publicity campaigns to promote either individual group projects or the project as a whole.
Image Building & Building Images, 2002,
Group Portraits of Young Architects 2002
Dutch / English edition
240 x 170 mm
content This publication is the result of Group Portraits of Young Architects 2002. Four occasional groups of architects developed a project for two cities in the Netherlands based on 'city branding'. This publication takes a critical, in-depth look at city branding, but moreover, shows a group portrait of the youngest generation of architects in the Netherlands. design The book is divided into two parts, a section with essays illustrated with photos and a section with the four group projects. The cities which formed the focus for the groups are comparable both through data pages as well as the projects themselves. The cover consists of skylines of global cities. The title pages of the different sections overlap and thereby function as a journey through a fictional city. A selection of pages is shown.